11-Lesson 7 v5.qxp
Source: www.nichd.nih.gov
Topic: Teen Fashion
Sort Desciption: Teen fashion and health. magazinesmake sure that these. examples reflect the cultural. identities of the group members. (several magazinesone for every ...
Content Inside: MEDIA-SMART YOUTH: EAT THINK AND BE ACTIVE! L E S S O N 7 The Power of Advertising Total Time 90 minutes 70 minutes for Activities 10 minutes for Snack Break 10 minutes for Action Break Lesson Overview This lesson focuses on advertising. Youth create a list of all the different ways they are exposed to advertisements. They also talk about body image and create collages. For the Mini-Production youth explore the concept of omission while creating advertisements for a new breakfast cereal. Lesson Objectives By the end of the lesson youth will be able to: Name at least three ways that youth are exposed to advertisements Explain at least two ways that ads can influence food choices Describe the influence of the media on body image Explain the media concept of omission Identify information missing from an advertisement Lesson Activities Activity A: What Is Advertising? (20 minutes) Snack Break: Food-Group Mania (10 minutes) Activity B: Thinking About Body Image (23 minutes) Action Break: Lets Do Yoga! (10 minutes) Activity C: Mini-Production: Omission Mission (25 minutes) Finishing Up the Lesson (2 minutes) 227 A Note About Timing The times suggested for two activities and the breaks are the minimum recommendations. If you have more than 90 minutes available for the lesson consider expanding the time you allow for activities particularly the Activity C: Mini-Production and the Snack Break. 228 THE POWER OF ADVERTISING | MEDIA-SMART YOUTH: EAT THINK AND BE ACTIVE! L E S S O N 7 Materials Needed For Activities Youth folders Large paper markers masking tape watch/timer easel (if available) The 6 Media Questions poster Brief segment of a popular TV show or movie for youth that includes product placementthe intentional placement of a product in a film TV show or radio programmake sure that these examples reflect the cultural identities of the group members (optional) Teen fashion and health magazinesmake sure that these examples reflect the cultural identities of the ...
