A Guide to Good Theatre Publicity in the Press
Source: www.messenger.net.au
Topic: Acting Technique
Sort Desciption: A Guide to Good Theatre Publicity in the Press. by Nick Carroll, Arts Editor, Messenger Newspapers. One of the best ways to get free publicity for your ...
Content Inside: A Guide to Good Theatre Publicity in the Press by Nick Carroll, Arts Editor, Messenger Newspapers One of the best ways to get free publicity for your theatre production is through the arts pages of newspapers. Adelaide’s metropolitan daily, The Advertiser, carries an arts section each day, and will reach whoever buys the paper on a regular basis. So will The Sunday Mail. The street magazines, Rip It Up, dB and blaze, are free but rely on people picking up a copy each week. Meanwhile, Adelaide’s suburban weekly newspaper chain, The Messenger, is delivered to everyone’s front door free of charge. Targeting all newspapers that service your market (don’t forget regional papers such as the Mount Barker Courier in the Adelaide Hills district) is your theatre company’s best way to ensure readers know your show is on. The trick is to ensure that what you send to each newspaper suits the requirements of the relevant editor. Don’t be afraid to ring each paper to find out who is in charge of the arts section and ask to speak to that person. Briefly explain what show you are promoting and when it will be on the stage, and ask what you can do to get a story published before the season starts. No journalist will guarantee your story gets a run, and if your best efforts produce barely a cracker, don’t be discouraged. Newspapers can be fickle animals. What you send in might not suit the paper’s requirements. The arts editor may have too many other stories vying for the same small space. And when the information you gave could fill a whole page, your story may be reduced to a couple of sentences or nothing at all. Be grateful for small mercies. As a rule, arts editors do the most for those who make the loudest noise. So if they sound non- committal, don’t give up. Push them all the more, explaining why your group’s production is important for their readers to know about. And even if you get a commitment on a feature article about the show, tal ...
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