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Source: www.naafoundation.org
Topic: Teen Fashion
Sort Desciption: concerts or theme parks. . Two teen fashion events are scheduled at the local mall. it! was a primary sponsor of a spring fashion event in ...
Content Inside: TeenSeek Three markets. Three methods. One bottom line. bolster Teenagers can your bottom line! Table of Contents Youth Content Ad Demonstration Project . 3 Todays Teen Market 4 The Mission of Teen$eek . 5 Three Markets 5 Three Methods . 7 THE FREE LANCE-STAR Fredericksburg Va. The product . 8 The business plan . 9 Laying the groundwork 9 Making the sale 11 What worked 12 What didnt work . 12 The bottom line . 12 The future in Fredericksburg . 13 AMARILLO (Texas) GLOBE-NEWS The product 14 The business plan 15 Laying the groundwork . 15 Making the sale 15 What worked 16 What didnt work . 17 The bottom line . 17 The future in Amarillo . 17 THE SPOKESMAN-REVIEW Spokane Wash. The products 18 The business plan 19 Laying the groundwork . 19 Making the sale 20 What worked 21 What didnt work . 21 The bottom line . 21 The future in Spokane . 21 The Bottom Line 22 Bottom Line Recommendations from Teen$eek Participants 23 A Few Notes About National Sales . 24 Resources Content issues 26 Readership/marketing studies 26 Advertising issues 26 Youth population issues 26 2 T een$eek N ewspaper A ssoci ati on o f Am eri ca Foun d ati on 2001 by Newspaper Association of America Foundation. All rights reserved. T een$eek N ewspaper A ssoci ati on o f Am eri ca Foun d ati on 3 Teen$eek The Newspaper Association of America Foundation Youth Content Ad Demonstration Project Teenagers can bolster your bottom line. As the ranks of old and faithful newspaper readers dwindle a growing body of research tags Americas burgeoning youth population as vital to the survival of the nations newspapers. B orn between 1979 and 1994 the 60 million-member Generation Y is the most influential demographic to slam the marketplace since its Baby Boomer parents. By the decades end Generation Y will comprise 41 percent of the U.S. population. The once all-powerful Baby Boomers the most loyal newspaper readers will make up a mere 28 percent. Generation Y is already too ...
