Chapter 11 Fashion as a Social Process Trends
Source: amdt.wsu.edu
Topic: Fashion Trends
Sort Desciption: fashion. Fatigues. Cargo pants. The initial innovation of a trend is often. impossible to trace. Fashion trends are influenced by cultural, social and personal ...
Content Inside: Chapter 11 Fashion as a Social Process Trends What are some examples? How do trends get started? How do they spread? Functional wear is often recycled as fashion Fatigues Cargo pants The initial innovation of a trend is often impossible to trace Fashion trends are influenced by cultural, social and personal factors These factors shape the meanings of dress 2 Fashion Different meanings to different individuals What is fashion to you? Conformity Something new and exciting A threat to tradition A means for economic gain The meaning of fashion Fashion is a social process According to the text; fashion is a way of behaving that is temporarily adopted by a discernable proportion of members of a social group as socially appropriate for the time and situation. The fashion process can not be explained by any one theory Hamiltons Micro-Macro Continuum Jean Hamilton (1997) Fashion influences are on a continuum from the micro or personal level to the macro or larger cultural level. 3 Fashion results from Individual action within Social groups and choosing (or not choosing) products and style ideas offered by The fashion industry that is, influenced by Larger trends and forces in the surrounding culture. (Hamilton, 1997) The Cultural System Cultural values and ideologies Cultures that: Technological progress Individual expression Free-market exchange Tolerance for youthful expression and searching for an identity Economic situation allowing for discretionary income Generation and population trends Large social groups can have a profound influence on fashion Baby boomers influence from the 60s through the 80s Economic rewards of catering to this larger group 4 Tradition verses change In highly traditional cultures, fashion changes are slow Representing membership and role is emphasized over individual expression Show a rejection of modernism The Fashion System Composed of business establishments, entrepreneurs, industry and ...
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