Fashion swaps
Source: gaiatreehouse.com
Topic: Teen Fashion
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Content Inside: Print Article Email Article Most Emailed Bigger Type Smaller Type Phone Alerts RSS Feeds photos.com Fashion swaps Shelley Emling Cox News Service Jun. 12 2007 12:00 AM LONDON - For some guilt-free shopping fashion lover Emma Norris recently attended her first "swishing party" (LINK). Organized by Futerra a London-based "sustainability communications company" the point of the party was clothes swapping a bring-but-don't-buy sale with an environmental conscience. "I traded in a ball gown from the bottom of my cupboard and got two dresses in return" said Norris 23. "Usually anything that's associated with sustainability is full of doom and gloom" she said. "But this proves that sustainability can also be fun." Although clothes swapping parties have been taking place below the public radar for years the idea is set to burst into the mainstream with this month's launch of the first large-scale user-friendly swap shop Visa Swap. The initiative is the brainchild of credit card company Visa and the international development charity TRAID which stands for Textile Recycling for Aid and International Development. They are urging people to drop off unwanted clothing and accessories at a site in central London where a team will value their contributions and load a corresponding number of points onto a Visa Fashion Swap Card. The card can then be used at the Visa Swap Shop starting Saturday (June 16) to "buy" other items brought in by consumers. Unchosen items will be donated to TRAID to sell at its charity shops. Even celebrities have gotten in on the act. Clothes have been traded in by Naomi Campbell Thandie Newton and Helena Bonham-Carter among others. If the scheme's successful it could be expanded outside Britain. "There is a chance the project may go internationally but at this point it's a pilot scheme" said Edward Green a spokesman. But the idea of recycling clothes in order to protect ...
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