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FOR IMMEDIATE RELEASE CONTACT: Heather Thompson November 14 2006


Source: www.netsmartz.org
Topic: Teen Fashion

Sort Desciption: on fashion merchandising design and marketing. The next issue of TEEN VOGUE on stands Nov. 21. will include a four-page promotional section featuring ...

Content Inside: FOR IMMEDIATE RELEASE CONTACT: Heather Thompson November 14 2006 hthompson@golinharris.com (703) 741-7516 direct (202) 423-5879 mobile U.S. Postal Inspection Service and the National Center for Missing & Exploited Children Join Together to Launch 2 SMRT 4U Internet Safety Campaign Teen actress Hayden Panettiere and TEEN VOGUE It Girls Speak Out About Internet Safety and Encourage Teens to Wear 2 SMRT 4U Ring Washington D.C. The U.S. Postal Inspection Service and the National Center for Missing & Exploited Children (NCMEC) today announced the launch of the 2 SMRT 4U TM campaign an effort to encourage teens to practice safe smart habits when posting information about themselves on social networking Web sites and blogs. TEEN VOGUE the Cond Nast publication with a readership audience of 4.5 million young women will play an integral role in the campaign by disseminating information to readers and creating awareness through a custom-created print advertising campaign and dedicated Web site along with visibility at special events. The program is in support of the U.S. Attorney General's initiative Project Safe Childhood. Seventeen year-old actress Hayden Panettiere star of NBC's "Heroes" serves as the campaigns spokesperson. She is among the first to wear the 2 SMRT 4U ring demonstrating that she thinks before posting personal information on the Internet. As the popularity and usage of online social networking sites continue to flourish it is essential that we empower youth to be cautious aware and intelligent about the information they post said Lee Heath Chief Postal Inspector. The 2 SMRT 4U campaign and its tagline 'Type Smart. Post Wisely' is a Postal Inspection Service-led effort designed to reinforce the U.S. Attorney Generals Project Safe Childhood initiative to promote Internet safety. We hope it will help remind teens of the importance of navigating smartly and thinking before posting personal information online. A recen ...



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