Issue Brief: Hip-Hop
Source: www.itvs.org
Topic: Hip Hop
Sort Desciption: Hip-hop is a cultural movement that exploded in the early 1970s in the Bronx, ..... eighties, the divisions that once recorded and distributed Hip Hop ...
Content Inside: 1 Issue Brief: Hip-Hop Overview Hip-hop is a cultural movement that exploded in the early 1970s in the Bronx, New York. It draws upon the dance, poetry, visual art, social and political legacy of African, African American, Caribbean and Latino immigrant communities in the United States. Hip-hop began as an independent, non-commercial musical and cultural form of expression. Nobody thought it would ever make money. Rather, it was about enjoyment—or “rocking the party.” Alternative Hip-Hop vs. Commercial Rap “Rap” is a term often used interchangeably with “hip-hop.” However, the term “rap” has a more commercial overtone and is more often used to describe hip-hop music released and promoted by major record labels and aired on commercial radio stations and Internet sites. Many artists, especially those who are critical of mainstream rap, have preferred that the term ”hip-hop” be used to describe the musical genre, with “rap” used as a verb for the act of singing, “spitting” or speaking hip-hop lyrics or with an adjective such as mainstream, underground, conscious or alternative placed in front of it. • Mainstream and Commercial Rap In the last 10 years, the record industry has consolidated from over 20 major labels to five. Mainstream rap or hip-hop is that which is recorded on—or crafted to sound like it is recorded on—one of the five major labels (Universal Music Group, Sony Music Entertainment, EMI Group, Warner Brothers Music and BMG Entertainment). Gangster rap came into prominence at the beginning of the industry consolidation as its use of violent, sexual and consumerist themes proved highly marketable. Generally speaking, commercial rap has a highly produced pop sound and more frequently contains violent, sexist, consumerist and homophobic metaphors. • Alternative, Independent, Conscious and Underground Hip-Hop Alternative, independent, conscious and underground hip-hop describe recordings done on a smaller sc ...
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