K NO W HIV/AIDS TEAMS UP WITH HIP-HOP SENSATION COMMON TO PROMOTE ...
Source: www.knowhivaids.org
Topic: Hip Hop
Sort Desciption: (PSAs) featuring hip-hop artist Common, promoting testing as part of their Emmy and. Peabody Award-winning KNOW HIV/AIDS public education initiative. ...
Content Inside: KNOW HIV/AIDS TEAMS UP WITH HIP-HOP SENSATION COMMON TO PROMOTE HIV TESTING Viacom and Kaiser Family Foundation’s Initiative Supports World AIDS Day Through HIV/AIDS-Related Television Programming, PSAs, News Specials and Events New York, New York, November 15, 2004—Viacom Inc. and the Henry J. Kaiser Family Foundation today announced the launch of a new set of public service advertisements (PSAs) featuring hip-hop artist Common, promoting testing as part of their Emmy and Peabody Award-winning KNOW HIV/AIDS public education initiative. The television, radio, and outdoor messages mark the second wave of the groundbreaking “Knowing is Beautiful” series that launched in June, which seek to redefine how young people think about HIV testing and to eliminate the associated stigma. The PSAs are the latest installment of a $380 million media commitment Viacom has made toward HIV/AIDS public education since 2003 as part of its ongoing collaboration with the Kaiser Family Foundation. The KNOW HIV/AIDS partnership also includes HIV- themed programming and free print and online informational resources. In addition to the new PSAs, HIV/AIDS-themed shows and specials will air across Viacom properties in the weeks leading up to World AIDS Day. These programs will highlight the impact of HIV/AIDS in the United States and around the world. Drew E. Altman, Ph.D., President and Chief Executive Officer, Kaiser Family Foundation, said, “The unique combination of public service messages, HIV storylines in popular TV shows and special in-depth programming makes KNOW HIV/AIDS a powerful force in informing people about HIV testing and other ways they can protect themselves.” Sumner Redstone, Chairman and Chief Executive Officer, Viacom, said, “Since the beginning of the campaign, KNOW HIV/AIDS has done a tremendous job of educating and influencing at-risk groups. Today, this newest evolution of the campaign, draws on - more - - 2 - an icon of hip-hop culture t ...
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