Money for Nothing: Behind the Business of Pop Music
Source: www.mediaed.org
Topic: Pop Music
Sort Desciption: of popular music. It draws on insights from a number of alternative artists and music. journalists to document the ways that musical and artistic expression ...
Content Inside: Money for Nothing: Behind the Business of Pop Music CONTENTS: Synopsis Key Points & Discussion Questions by Section Exercises for research & Writing SYNOPSIS Money for Nothing opens with this question: “Of the thousands of musicians who perform music today, why do some of them become stars and have their music heard by millions, while others don’t?” Looking beyond obvious questions of individual talent and ambition, the film attempts to answer this question with an inside look at the business of popular music. It draws on insights from a number of alternative artists and music journalists to document the ways that musical and artistic expression have been severely limited by a shrinking corporate culture – a new world business order in which four or five huge media conglomerates control virtually the entire music industry. The film demonstrates how this consolidation of the industry has restricted almost every aspect of contemporary music: the way it’s produced, distributed, promoted and performed, and how it has changed the very conceptions of consumer choice and what’s considered “good” music. The film also traces a highly-regulated musical culture in which sensation has replaced talent, marketing has replaced aesthetics, and the historical power of music to change the way people look at the world has been harnessed to turn people into more efficient consumers. After introducing these issues, the film takes an in-depth look at the four primary “Gate Keepers” of popular music – those who control radio, TV, touring and retail – and shows how each serves the interests of the other more than the interests of music or musicians. The result is a marketing phenomenon called “synergy,” which Ben H. Bagdikian, in his book Media Monopoly, defines this way: “a combination of two or more forces that creates a result greater than the sum of the individual parts [in which] each part of … a firm feeds business to other parts of the ...
money for nothing behind the business of pop music,
money for nothing behind the business of pop music publication,
money for nothing music business,
money for nothing behind the business of pop culture,
money for nothing behind the business of pop music order,
celine dion money for nothing