National Textile Center
Source: www.ntcresearch.org
Topic: Fashion for Men
Sort Desciption: attentive to fashion) and men as sensible and serious or natural (i.e. ... issues of 14 mens fashion magazines and we then used a purposive sampling ...
Content Inside: NTC Project:S05-AC02 1 National Textile Center Project No. S05-AC02 Competency: Systems Masculine Style(s): Shifting Identities and Textile/Apparel Industry Opportunities Project Team: Leader: Michael Solomon / Auburn University / consumer behavior and marketing Email: msolomon@auburn.edu Phone: 334.844.1316 Members: Susan Kaiser / UC Davis / sbkaiser@ucdavis.edu / gender studies; Janet Hethorn / University of Delaware / jhethorn@udel.edu / apparel design and visual methods; Basil Englis / Berry College / benglis@berry.edu / consumer research methodology; Van Dyk Lewis / Cornell University / vdl4@cornell.edu / fashion design and trend analysis; Wi-Suk Kwon / Auburn University / kwonwis@auburn.edu / merchandising and consumer behavior Ning Pan / UC Davis / npan@ucdavis.edu / textile hand measurement Objective: This project examines how the menswear industry can become more strategic and flexible in order to adapt to a changing marketplace. The fundamental assumption underlying this project is the need to move beyond the polarized gender-biased framework that understands women to be frivolous and artificial (i.e. attentive to fashion) and men as sensible and serious or natural (i.e. inattentive to fashion). Our primary objective is to identify the implications of a shifting male consumer culture for the textile and apparel industrial complex with a special focus on the degree of synchronicity between consumer and industrial perceptions. Our secondary objectives are: (a) to compare diverse American mens relationships with fashion as a function of gender identity and lifestyle; and (b) to analyze mens sensory (visual and tactile) responses to textiles and apparel. Progress Statement: We have made significant progress toward our primary objective since we began this project in the Summer of 2005. To coordinate our efforts we have engaged in regular conference calls we have developed a private group website to facilitate ongoing communication and we h ...
national textile center,
textiles adapt season