Oasis women fashion their own freedom
Source: www.busn.ucok.edu
Topic: Women's Fashion
Sort Desciption: Oasis women fashion their own freedom. By Sylvia Smith, BBC in the Siwa oasis ... Italian fashion designer and one half of the Ermanno Scervino couture ...
Content Inside: Oasis women fashion their own freedom By Sylvia Smith, BBC in the Siwa oasis http://news.bbc.co.uk/2/hi/middle_east/3758950.stm Embroidery lies behind a peaceful revolution in the very traditional Egyptian oasis of Siwa. The small patch of green near the Libyan border currently holds dates as the mainstay of its economy. But the income of the palm tree is slowly being eclipsed by the efforts of the women of the oasis. Women married and unmarried are able to earn more than twice the average Siwan agricultural wage earned by men by skilfully wielding a needle. Outside the home they are totally covered, from head to toe, and have no contact with the outside world. But their symbolic stitches are on show on the catwalk in Milan. Painstaking work When on holiday in Siwa three years ago Tony Scervino, an Italian fashion designer and one half of the Ermanno Scervino couture house, spotted the Berber patterns stitched on clothes sold in the local market. Struck by the originality of the work, he decided to incorporate the embroidery in their next collection. Through an Egyptian intermediary, Laila Neamatalla, he discovered that the embroidery was only done by elderly women. So he arranged for younger women to be trained in the painstaking work. He has swatches of exclusive fabric sent to the Egyptian capital, Cairo, from where it is taken more than 700 km (435 miles) to Siwa to be embroidered. Then the fabric begins its long journey back to Italy. The women can now buy what they want including jewellery without asking any man The women are thrilled to be working in new colours its put them in direct contact with the fashion industry Egyptian intermediary, Laila Neamatalla Laila has witnessed the impact of the introduction of new colours into the womens repertoire. Before, the women only ever worked in the four colours known within the oasis olive, brown, sand and green, she explains. Now the women are thrilled to be working in new ...
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