Press Release
Source: www.gfk.com
Topic: Fashion for Men
Sort Desciption: However at 15 percentage points the difference between fashion-conscious. men and women is most pronounced in Sweden Austria Russia and Ger- ...
Content Inside: of 4 Date June 29 2007 Mark Hofmans GfK DTC Tel. +32 2 47528-00 Fax +32 2 47528-02 mark.hofmans@gfk.com Marion Eisenbltter GfK Group Corporate Communications Tel. +49 (0) 911-395-2645 Fax +49 (0) 911-395-4041 marion.eisenblaetter@gfk.com GfK Aktiengesellschaft Nordwestring 101 D-90319 Nuremberg Tel. +49 (0)911 395-0 Fax +49 (0)911 395-2209 public.relations@gfk.com www.gfk.com Management Board: Professor Dr. Klaus L. Wbbenhorst (CEO) Christian Weller von Ahlefeld (CFO) Petra Heinlein Dr. Grard Hermet Wilhelm R. Wessels Supervisory Board Chairman: Hajo Riesenbeck Commercial register Nuremberg HRB 9398 Trend setters or fashion frumps Findings of an international GfK survey on the fashion awareness of Europeans and Americans Nuremberg/Frankfurt am Main June 29 2007 Parisians are usu- ally dressed in the latest fashions. One third of Europeans and Americans are fashion-conscious with shoes a very important fash- ion accessories. These are the findings of a survey on Fashion carried out by GfK Custom Research for the Wall Street Journal Europe in spring this year covering a total of 19 countries in Europe and the USA. Which town in Europe has the most fashionably dressed people? As might have been expected Paris was named by a third of all Europeans and Ameri- cans and more than half the French as the city with the greatest fashion sense. Even just under one in two Poles Czechs and Hungarians were con- vinced of Parisian chic although only one in four Italians named Paris with one in three opting instead for Italys own fashion capital Milan which is ranked in second place by West Europeans. However the Russians Swedes Poles and Turks believe that people living in the biggest towns in their own countries are more fashionably dressed than those in Italys center of de- signer fashion. Ignoring the trend or setting it Another question delved into personal attitudes towards fashion trends and how important people considered being dressed according to t ...
gfk custom research wall street journal europe fashion