Soaps shatter teen dreams: PR395
Source: readingroom.lsc.gov.uk
Topic: Teen Fashion
Sort Desciption: SOAPS SHATTER TEEN DREAMS. LSC issues ten Most Wanted stars to ... of qualifications such as a Level 2 diploma in fashion retail (which is equivalent to ...
Content Inside: News Release Learning and Skills Council Cheylesmore House Quinton Road Coventry CV1 2WT T 0845 019 4170 F 024 7682 3675 www.lsc.gov.uk SOAPS SHATTER TEEN DREAMS LSC issues ten Most Wanted stars to return to learning Date of issue 25 November 2006 Publication number 395 Embargo until 00.01 on 25 November 2006 The Learning and Skills Council (LSC) is today calling on British soap operas to give their teenage characters more realistic career aspirations. The British soap opera is famed for its realism yet the LSC believes soaps such as Eastenders and Coronation Street could improve their characters lives and show young people in a more realistic light better reflecting young peoples aspirations and career plans. New research by the LSC shows that one in three (32 per cent) fame-hungry teenagers would like to be known for starting a successful business with a further quarter (25 per cent) wanting their fame to spawn from academic achievement. By 19 over 69 per cent of young people have the essential set of qualifications (five GCSEs A*-C or vocational equivalent) that employers say is the minimum they would expect when taking on a new worker. This figure is a far cry from the world of soaps where many young people are stuck in dead-end jobs with few prospects such as street cleaners market traders or bar workers. News released on 25 th November 2006 embargoed until 00.01 on 25 th November 2006 Public Document 2 of 5 In fact there are so many soap characters that could be on the road to success with a little good advice that the LSC has issued a top ten most wanted targeting the top young characters that are selling themselves short. Top of this list is Stacey Slater who despite having many transferable skills is stuck in her job on the market. By returning to college and getting the minimum set of qualifications such as a Level 2 diploma in fashion retail (which is equivalent to five good A*- C GCSEs) she could swap her stall for a designer boutique. S ...
soaps