The colour of POP music
Source: h50055.www5.hp.com
Topic: Pop Music
Sort Desciption: The colour of POP music. HP enables Asia’s Most Watched Music and Entertainment Channel to enjoy professional image. quality in-house with the HP Designjet ...
Content Inside: 20 The colour of POP music HP enables Asia’s Most Watched Music and Entertainment Channel to enjoy professional image quality in-house with the HP Designjet 120nr Print it on-time Since December 2003, the creative department at its headquarters in Singapore has been generating wide-format storyboards and concept proofs on the HP Designjet 120nr. The storyboards are designed to give the lighting director, creative director and show producers a general idea of animations, lighting and props required for every show. Distinct MTV branded visuals, animations and logos seek to liven up the shows that millions of viewers have come to enjoy. Needless to say, such planning has to be done in advance to ensure deadlines are met and that shows will be aired on-time. So getting the concepts printed out quickly and accurately for approval is critical. Everything has to be printed right the first time. Print it right The HP Designjet 120nr provides professional image quality through six-ink cartridges and advanced colour layering technology. These key features allow MTV Networks Asia to achieve colour accuracy and consistency. The print drivers are designed specifically for RGB workflows with an optional CMYK matching and emulation technology. “Before the HP Designjet 120nr was installed, we relied on a laser printer to complete our work,” says William Chan, art director at MTV Asia. “It was fast but the colours were not as accurate as we would like them to be. It was often a hit-or-miss affair and we had to tweak colours onscreen to get it the way we wanted on print.” MTV Networks Asia is the Asian arm of the global music and entertainment network. Through its ground-breaking visual style, breakthrough music events, innovative documentaries and unique programming, it reaches more than 180 million households across the region. To reinforce its popular appeal, MTV Asia has come to rely on HP imaging and printing technology for accurate proofing of its sign ...
