The psychology of music in gambling environments: An observational ...
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Topic: Pop Music
Sort Desciption: Pop music made customers. view the cafeteria as an "optimistic" and "confident" environment,. but not peaceful. Classical music led to a feeling of ...
Content Inside: PDF version of: This Article (75 KB) | This Issue (1.1 MB) [This article prints out to 12 about pages.] The psychology of music in gambling environments: An observational research note Abstract Effects of the listening context on responses to music largely have been neglected despite the prevalence of music in our everyday lives. Furthermore, there has been no research on the role of music in gambling environments (e.g., casinos, amusement arcades) despite gamblings increased popularity as a leisure pursuit. An exploratory observational study in gambling arcades was carried out to investigate (i) how music is used as background music in amusement arcades, and (ii) how slot machines utilize music in their design. Results indicated that arcades often have music that caters for their customer demographics and that this may influence gambling behaviour. Furthermore, music from the slot machine itself appears to produce important impression formations about the machine (i.e., quality of the machine, familiarity, distinctiveness, and the sound of winning). It is suggested that music (whether it is in the gambling environment or in the activity itself) has the potential to be important in the acquisition, development, and maintenance of gambling behaviour. Some preliminary ideas and hypotheses to be tested are offered. Key words: gambling, gambling environments, music, situational characteristics Mark Griffiths & Jonathan Parke, Nottingham Trent University, Nottingham, U.K. E-mail: soc3griffmd@ntu.ac.uk Introduction Effects of the listening context on responses to music largely have been neglected despite the prevalence of music in our everyday lives (North & Hargreaves, 2000). Furthermore, there has been no research on the role of music in gambling environments (e.g., casinos, amusement arcades) despite their increased popularity as a leisure pursuit. Pleasant feelings, and other modifications of mood associated with listening to music, have ...
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