The Source
Source: www.nextgenerationradio.com
Topic: Teen Fashion
Sort Desciption: the latest teen fashion trends the solution is a. few clicks away. Among the top online. shopping sites according to Teen People are. chicshops.com ...
Content Inside: The Source A Quick Trend and News Roundup for the Teen & Young Adult Marketer Fall 2004 __________________________________________________ 100 Park Avenue 6 th Floor New York NY 10017 Phone: 212.916.0714 Fax: 212.916.0707 205 N. Michigan Avenue Suite 2015 Chicago IL 60601 Phone: 312.616.7269 Fax: 312.819.1699 3204 Fordham Road Wilmington DE 19807 Phone: 402.655.3205 Fax: 302.655.8855 MARKETING MIX A Marketers Resource A new online tool for marketers is up and running at nextgenerationradio.com. The Web site presents an updated look for Next Generation Radio and provides access to research on teens and young adults. Browsers will also find back issues of the newsletter The Source. Hooked on Credit College freshmen were the targets of MasterCards recent back-to-school promotion with partner Bed Bath & Beyond. Students were automatically entered into a sweeps for every use of their MasterCard at the retail store. Top prizes included $100k for college tuition and a $2500 gift card for a dorm room makeover. Drivin Your Car Using customized radio spots on more than 125 radio stations Chrysler Group launched its Discover Your Ride campaign several weeks ago. The effort includes an online virtual tour that provides price quotes and directs listeners to local dealers. So Many Gum Wrappers Wrigleys the chewing gum company has teamed up with Keep America Beautiful for a campaign inviting teens to clean up fix-up or greenup a neighborhood eyesore. The effort requests essays explaining what changes are necessary why they are necessary and how to make the changes. A selection committee will award up to 20 Wrigley's greenup projects that will take place between March 2005 and May 2005. The project that undergoes the biggest most dramatic transformation and has the most enthusiastic teen volunteers will win a free concert by a yet-to-be-named hot recording artist (wrigleysgreenup.com). A Private Show for Everyone The personaliz ...
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